Amazon Prime Day 2023 is around the corner, and it's time for sellers to prepare for one of the biggest online shopping events of the year. In this article, we'll outline specific instructions provided by Amazon and share tips on how to maximize sales and visibility during Prime Day 2023.
Create Your Deals by April 28, 2023
To participate in the Prime Day sale, ensure you create your deals by April 28, 2023. This gives you ample time to plan your inventory and promotional strategies, ensuring a smooth and successful Prime Day experience.
Stock Sufficient Inventory and Ship Early
Make sure your inventory arrives at Amazon's US fulfillment centers by June 15, 2023. Amazon recommends shipping early to account for potential logistics, weather, customs, or carrier issues. Proper inventory management is crucial to avoid running out of stock during Prime Day and missing sales opportunities.
Monitor the Deals Dashboard
Keep an eye on your Deals Dashboard to ensure your deals are not suppressed due to stock, SKU, pricing, or compliance issues. If you notice any suppressed deals, head to Deals page and edit the sections highlighted in red to make them live again.
Maintain Your Pricing
There's no need to change your price to the deal price, as Amazon will automatically update it based on the price you submitted in Seller Central. Changing your current offer price may risk suppressing the deal if it no longer meets the required discount criteria.
Perform Quality Checks on Your Deals and SKUs
Ensure a great customer experience by checking the quality of your deals and the relevant SKUs. The deal image should be on a white background, and bullet points on the detail page must accurately reflect the product on sale. If you're brand registered, review your A+ content to share additional information about your brand or products effectively.
Optimize Product Listings
Maximize your product's visibility by optimizing your listings with compelling titles and descriptions, high-quality images and videos, relevant keywords, and Enhanced Brand Content (EBC) or A+ Content if eligible.
Enhance Advertising Strategy
Ramp up your advertising efforts during Prime Day by reviewing your advertising budget and increasing bids and budgets as needed. Focus on Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads to boost visibility and reach potential customers.
Preparing for Amazon Prime Day 2023 is crucial for sellers looking to maximize sales and visibility. By following Amazon's official guidelines and tips, you can ensure a successful Prime Day experience. Remember to create your deals in time, manage inventory, monitor your deals dashboard, and maintain pricing while optimizing product listings and enhancing your advertising strategy.